Sustainability is a hot topic these days, which aims at maintaining the delicate balance between progress and preservation. It works by meeting the needs of the present generation without compromising the ability of future generations to meet their own needs. However, contrary to popular belief, sustainability isn’t confined just to frugality, marked only by the use of budget – friendly materials like bamboo or the diligent act of recycling. In practice, sustainability involves making choices that minimize negative impacts on the environment, society, and the economy while striving for long – term viability. Every sustainable action we take, no matter how small, contributes to a future where harmony prevails.
With plastics polluting as far as the human bloodstream and oceans vomiting the excessive human garbage being dumped in them, it is but natural that the ever so vigilant green activist community is leaning towards the sustainability movement. Studio Trataka is proudly following in the same footsteps, endlessly striving to please Mother Nature! Our efforts align with maintaining cultural diversity and fostering a sense of identity and continuity for our future generations.
Endangered Indian Crafts
It is alarming to note that a number of traditional arts and crafts around the World are on the verge of extinction. In India alone, many crafts are in need of constant attention in order to keep them alive. A fitting example is the handicrafts of the Naga people, an ethnic group having a rich cultural heritage including Naga handicrafts, known for their intricate designs. Another example is the Dokra casting process practiced for centuries by tribal communities in India. Known for its unique and intricate wax casting designs, it has a rich cultural and artistic heritage. Crafts like Manjusha paintings, Parsi embroidery, Roghan paintings, rock art, meenakari, and many more, are what give India its unique identity. This multitude of traditional crafts aids in forging extraordinary objects d’art that easily steal hearts.
However, as tribal communities transition to more contemporary ways of life, traditional crafts are at the risk of fading into obscurity. Sadly, the lack of recognition and appreciation for their work tends to discourage younger generations from continuing these crafts. It thus seems fitting to celebrate a major Indian festival by doing our part to revive the very heart of India. Studio Trataka is among the few eco – conscious brands that works tirelessly to provide struggling local artisans a new hope for a better tomorrow. We go all out to provide them with a platform that does justice to the level of commitment it takes to create their timeless crafts. We provide a competitive edge to the artisans of Rajasthan and surrounding areas, who otherwise find it hard to survive in the inaccessible global market, filled with mass – produced, low quality and cheaper alternatives.
Preservation of Our Rich Cultural Heritage
Diwali is a cultural adventure and preserving our cultural heritage and promoting sustainability on this occasion truly resonates with the spirit of Diwali. Studio Trataka strives to revive endangered practices like the Thathera metal craft. Its hallmark lies in the mesmerizing designs created by hand – beating of metals, making each piece a unique work of art. Our Aevum Wall Clock is the perfect example of this meticulous craft. Then there is Sand Casting – an ancient form of casting, used to create the Qutub Candle Stand; Sone ka kaam (gold leafing) used on the Temple Corner; and many more. These antiquated practices create more than just products; they represent the knowledge, skills, and cultural identity of our local communities. By advocating for endangered Indian crafts like these, Studio Trataka ensures the continuity of traditional artistry, while providing our eco – conscious consumer base with green Diwali home decor products which will transport you to a realm of bliss.
However, crafting sustainable products often incurs higher production costs, mainly due the expense associated with sourcing pure materials which tend to be pricier than their inferior counterparts. The attainment of sustainability certifications and adherence to stringent environmental standards contribute further to production costs.
Additionally, the emphasis on fair labour practices leads to increased labour costs, which is integral to providing better wages for artisans and access to basic human needs like food and shelter for numerous underprivileged families. Research and development efforts to innovate and create sustainable alternatives also contribute substantially to production costs.
Due to such challenges in crafting these sustainable Diwali decor ideas, we opt to manufacture in limited quantities. Nevertheless, our dedication to upholding superior quality standards remains unwavering. It is imperative to recognize that the higher costs of sustainable products are often accompanied by long – term benefits of durability, sustainable livelihoods, community development and cultural and environmental preservation.
The Entire Planet a Sustainable Village
Many organizations around the World today are promoting sustainability and working to address global challenges like climate change, resource depletion, biodiversity loss, and social inequalities.
- UNESCO accolades handicraft products annually through The Seal of Excellence for Handicrafts.
- India is not far behind with initiatives like the Khadi Mahotsav held in October 2023, which showcased products made by cluster artisans of India.
- Other global initiatives include setting up cooperatives, providing sustainability training and support to the people and promoting sustainable products and practices in both national and international markets.
At an individual level, continued support and appreciation for the unique craftsmanship and cultural significance of traditional art forms around the World is the need of the hour! At Studio Trataka, we are fully committed to this endeavour, duly honouring the spirit of Diwali. Using viable resources for our products and bio – degradable packaging, we ensure that our business is environmentally sustainable. We work tirelessly to promote community cohesion and provide economic sustainability for local artisans. Our efforts for preserving the rich tapestry of our cultural heritage ensure that traditional knowledge, skills, and artistic expressions are not lost to time, making us socially sustainable. In short, we strive to provide everyone with the best way to celebrate your Diwali this year.
